LOS ANGELES, CA, January 31, 2012 ViSalus the number one challenge marketer in the United States and Canada with its Body by Vitm 90-Day Challenge, today announced the acquisition of challenge.com and vi.com, for $500,000 and $325,000, respectively. These transactions represent the second and third highest reported domain purchases in 2012 and the challenge.com acquisition is among the top 10 in 2011 dollars. This announcement follows ViSalus' release of a seven-fold sales increase to $231 million in 2011.
"We created the challenge marketing space and we plan to invest aggressively in expanding our lead. We now own the word challenge online with the purchase of challenge.com. With the acquisition of vi.com, we have gained a simple, multilingual, brand architecture that will enable us to become a global household name. stated Ryan Blair, co-founder and Chief Executive Officer of ViSalus.
"Our team is focused on speeding up the viral nature of the Body by Vi Challenge, continued Blake Mallen, co-founder and Chief Marketing Officer. Putting these new domains to work will speed up our goal to acquire one million customers before the end of 2012."
This excitement is being fueled in part by the popularity of The Challenge, a new publication currently selling out on newsstands nationwide. The magazine, which is expanding into Canada in February, features Body by Vi Challenge weight loss and fitness success stories and highlights Challenge Promoter and celebrity fitness trainer Lindsay Messina on its cover.
Launched originally in 2005 as ViSalus Sciences and known today as ViSalus, the company remains resolute on its mission to improve Life, Health, and Prosperity through network marketing, premium wellness products, and a global community culture. ViSalus champions a range of personal health goals through five unique Challenge Kits designed to support individual milestones toward healthier living.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalustm is the company behind the wildly successful Body by Vitm Challenge, a 90-day health transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and global community culture. Simple, Rewarding & Fun the Body by Vi Challenge is the fastest growing health and fitness Challenge in North America today. ViSalustm is majority-owned by Blyth, Inc. www.ViSalus.com
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