What is The Challenge?
The Challenge is a complete healthy lifestyle platform for everybody and every body. Having helped create over 3 million transformations worldwide, The Challenge provides all of the programs, products and support for your weight-loss and fitness goals. It’s simple, affordable, effective…and FUN! Whether your goal is losing a few inches, staying active, or completely transforming yourself, our proven Challenge programs offer everything you need to achieve your goals.
Focus on your first 10-lb. goal. Lose 10 lbs. or build 10 lbs. of lean muscle, and earn the "i LOST it." t-shirt and help a Project 10 Kid receive 90 days of healthy meals, drinks or snacks.Learn More
Focus on a 90-day weight-loss or fitness goal, and enter for a chance to become a Challenge Champion or Vi Model and win $5,000 cash, professional photo shoot, personalized branding package and more!Learn More
Focus on making health a habit by staying consistent with a Challenge Kit on autoship for 12 consecutive months to access a lifetime of exclusive rewards and recognition.Learn More